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  • Binge Branding – Do you do this?

    A modern business trend is on the rise – binge branding. What do you mean by binge branding, Andrea? I’m so glad you asked. I have been a brand strategist and designer for almost two decades and I believe the core function of a visual designer is to solve specific problems. Design can solve critical business problems, but to solve

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    Andrea Robinson :: Brand Strategy
  • Refreshing Brand Ideas Brewed for Café Pelé

    Refreshing Brand Ideas Brewed Up for Café Pelé Refreshing brand ideas are not hard to spot when you look to find the problem areas in your business. You might be skipping right over the opportunity to bring refreshing brand ideas that can grow your brand awareness as well as increase profits. What are the misaligned customer perceptions that your clients are customers

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    Andrea Robinson :: Brand Strategy
  • Business Leader: Achiever or Struggler?

    A business leader in the first few years of business will be spinning many plates or wearing many hats. It can be difficult to get the necessary work done. You may have difficulty knowing how to select work that moves your business toward profitability. This difficulty may lead you to give into “Context Switching.” This is the nature of starting,

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    Andrea Robinson :: Brand Strategy
  • Branding A Walk in Your Customer’s Shoes

    Branding: A Walk in Your Customers Shoes – Human behavior is funny when you start to think about why people do what they do. Data affects how you communicate with your audience whether visual or verbal.

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    Andrea Robinson :: Brand Strategy
  • Brand Challenge Who Are You Inviting In?

    What type of people do you want to attract? The brand challenge is who are you inviting in to your business? Who do you want to show up at your business front door? Insights about these guests can help you craft a better business, better branding, better brand messages, better processes if you take the time and know how to

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    Andrea Robinson :: Brand Strategy
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