BUSINESS BRANDING ARTICLES

You Can Brand Your Truth | Blog by Andrea Robinson

  • Branding A Walk in Your Customer’s Shoes

    Branding: A Walk in Your Customers Shoes – Human behavior is funny when you start to think about why people do what they do. Data affects how you communicate with your audience whether visual or verbal.

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    Andrea Robinson :: Brand Strategy
  • Brand Challenge Who Are You Inviting In?

    What type of people do you want to attract? The brand challenge is who are you inviting into your business? Who do you want to show up at your business front door? Insights about these guests can help you craft a better business, better branding, better brand messages, better processes if you take the time and know how to apply

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    Andrea Robinson :: Brand Strategy
  • Brand Challenge: Why Fake It Until You Make It Might Hurt You

    It is very difficult for a personal brand to be true to oneself and true to others while projecting a fake or false a version of your business or of yourself. Sometimes the fake it until you make it mindset might be doing you more harm than good. This is the problem I have with the “fake it until you

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    Andrea Robinson :: Brand Strategy
  • Brand Challenge Make Selective Choices

    Brand Challenge Make Selective Choices Not everyone is visionary or can think in a big way or vision the future of their business. Sometimes you will hear this called the 10,000-foot view or I like to call it the “big picture”. Imagine yourself standing on top of a mountain looking down onto the widest view of all the moving parts

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    Andrea Robinson :: Brand Strategy
  • SOS! I started a business I need help with my brand.

    SOS! I started a business I need help with my brand. Help! I need help with my brand because it’s difficult getting, finding or taking care of my customers and fans. Someone once said that being an entrepreneur provides you with the biggest personal growth opportunity of your life. I find this to be true for myself and everyone who

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    Andrea Robinson :: Brand Strategy