Refreshing Brand Ideas Brewed for Café Pelé

Refreshing Brand Ideas Brewed for Café Pelé

Refreshing Brand Ideas Brewed Up for Café Pelé

Refreshing brand ideas are not hard to spot when you look to find the problem areas in your business. You might be skipping right over the opportunity to bring refreshing brand ideas that can grow your brand awareness as well as increase profits.

What are the misaligned customer perceptions that your clients are customers have about your brand that present a real problem for your business brand? The point of working with a brand agency or marketing professional is to see a problem and find the right solution for your company.

What do people think about your brand? Is it what you hoped?

Café Pelé realized they had a customer perception problem that was false causing a decreased sales for one area of their business model. Then they looked to their marketing and brand team for answers to this problem. The problem: customers perceived that the coffee packaged and delivered in stores were not “as fresh” as what was being sold and brewed in the coffee houses. So collaboration and fresh thinking discovered a new solution and then delivered on the new idea. This new idea increased profits 400% in one day for the coffee company.

The company out to bust this myth set a cleverly brewed plan into action. The collaboration and fresh thinking unveiled a new solution and delivered on the new idea directly to the doorsteps of customers. This new idea increased profits 400% in one day for the coffee company.


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Brand problems are an opportunity for growth.

Are you ready to brew up a new solution in your business? Take a look at this short story that demonstrates how small ideas can have a BIG financial bottom line impact. I loved watching this brilliant and efficient collaboration come to life. My challenge to you is to find a problem and answer it with a successful brand solution.

First RMGT 940 LED UV Printing Press in the United States

Copy Express will be installing new RMGT 940 ST LED UV offset printing press this summer (2017). This machine the first of its kind in central Kentucky and the very first RMGT 940 UV LED press to be installed in the United States! Copy Express has been a long time premier vendor for AT Design & Illustration LLC. The team at Copy Express is one of the best printers in the U.S. for customer service, quality, value, and speed of delivery. They also have the Heidelberg offset presses mentioned in the Café Pelé video.


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Get the free 8 page PDF guide that covers the

5 Areas that Keep You Spinning

Uncover, discover and embrace your brand truth.

Andrea Robinson is an entrepreneur enthusiast, visual branding + design strategist who believes that success is largely defined and attained by following your vision, doing work you love and working with people you enjoy. She is known for her ability to move calmly through crisis helping others tell their best brand stories since 2001.

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